I’m conducting a little experiment and would love your input .. anonymously or with your name. As IBM doesn’t make laptops anymore, a few people ask me, “So, what does IBM do?” … Yet IBM is still one of the world’s best known brands. That said, what do you think of when you hear “IBM”?
Would be grateful to all who read this post to add their $0.02 to the following 3 questions:
1. When you hear “IBM” what three words immediately come to mind? Why?
2. What business is IBM in? What does IBM do?
3. Would you be surprised to learn that IBM is helping the local police departments find better ways to fight crime? Or that IBM is helping to develop a new rice grain so we can better feed the world? Do these stories change the way you think about IBM? Why?
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